BALTIMORE, Md (June 20, 2015) -It’s  a law that  all drivers must carry auto insurance, and  yet  thousands of  Maryland drivers are ineligible for  standard insurance each  year  due  to lapses  in coverage, and issues  with credit history or driving record.  With an estimated 400,000 uninsured vehicles on Maryland roads, Maryland Auto Insurance today unveils its corporate rebrand to help  deepen the organization’s impact on improving the  state’s uninsured motorist crisis.

Established as Maryland Automobile Insurance Fund,  Maryland Auto’s rebrand includes a fully  integrated marketing campaign to amplify awareness of the  organization and  educate Maryland residents and  producers about the  benefits of its  insurance offerings. The organization will  continue to sell insurance policies through its  vast  network of more than 1,400 agents.

“Since 1972, Maryland Auto has been helping Marylanders through tough times. and  we’re proud of our  unique mission to guarantee all Marylanders access  to auto insurance,” said Kent Krabbe, executive director of Maryland Auto. “The  goal  of our  brand reinvigoration is to communicate the necessity of coverage and  to let  all Maryland drivers know Maryland Auto won’t turn them away as long as they have  a valid driver’s license.”

Maryland Auto’s rebrand includes an updated logo, a new  website, radio and  TV spots, billboards, web banners and more. The campaign’s messaging will  raise awareness of the  importance and availability of auto insurance for  all Maryland drivers. Additionally, Maryland Auto recently relocated its Annapolis headquarters to Baltimore’s McHenry Row  to give  its 230-person workforce an energizing and collaborative work atmosphere, convenient access to amenities and  a healthy work/life/play environment.

About Maryland Auto Insurance

Maryland Auto Insurance is a mission-driven company dedicated to reducing the number of uninsured drivers on Maryland roadways by providing accessible, affordable insurance to drivers who currently are unable to obtain coverage from standard carriers. Maryland Auto was established in 1971 by the state of Maryland to protect its citizens from the risks and costs associated with uninsured driving. To learn more about Maryland Auto, visit or call 667-210-5153.