BALTIMORE, Md (June 20, 2015) -It’s a law that all drivers must carry auto insurance, and yet thousands of Maryland drivers are ineligible for standard insurance each year due to lapses in coverage, and issues with credit history or driving record. With an estimated 400,000 uninsured vehicles on Maryland roads, Maryland Auto Insurance today unveils its corporate rebrand to help deepen the organization’s impact on improving the state’s uninsured motorist crisis.
Established as Maryland Automobile Insurance Fund, Maryland Auto’s rebrand includes a fully integrated marketing campaign to amplify awareness of the organization and educate Maryland residents and producers about the benefits of its insurance offerings. The organization will continue to sell insurance policies through its vast network of more than 1,400 agents.
“Since 1972, Maryland Auto has been helping Marylanders through tough times. and we’re proud of our unique mission to guarantee all Marylanders access to auto insurance,” said Kent Krabbe, executive director of Maryland Auto. “The goal of our brand reinvigoration is to communicate the necessity of coverage and to let all Maryland drivers know Maryland Auto won’t turn them away as long as they have a valid driver’s license.”
Maryland Auto’s rebrand includes an updated logo, a new website, radio and TV spots, billboards, web banners and more. The campaign’s messaging will raise awareness of the importance and availability of auto insurance for all Maryland drivers. Additionally, Maryland Auto recently relocated its Annapolis headquarters to Baltimore’s McHenry Row to give its 230-person workforce an energizing and collaborative work atmosphere, convenient access to amenities and a healthy work/life/play environment.
About Maryland Auto Insurance
Maryland Auto Insurance is a mission-driven company dedicated to reducing the number of uninsured drivers on Maryland roadways by providing accessible, affordable insurance to drivers who currently are unable to obtain coverage from standard carriers. Maryland Auto was established in 1971 by the state of Maryland to protect its citizens from the risks and costs associated with uninsured driving. To learn more about Maryland Auto, visit www.MyMarylandAuto.com or call 667-210-5153.
