Maryland Auto Insurance is seeking a dynamic Marketing and Communications Analyst to assist department leadership in developing and implementing an integrated marketing strategy, as well as a comprehensive internal and external communications plan.
Marketing responsibilities will include:
- Conducting market insights research and analyzing results to develop the marketing strategy
- Measuring ROI and overall impact of marketing programs to continuously adjust the plan to optimize results
- Creating appropriate reports to provide analysis of marketing programs
Some focus will be placed on business development responsibilities, including developing and maintaining strong relationships with Maryland Auto producers and identifying measurable goals for increasing production.
Communications responsibilities will include:
- Managing and contributing to marketing campaign development with a strong focus on producer campaigns
- Developing and managing content for internal and external websites
- Developing, implementing, and participating in an effective community relations plan and marketing events strategy that produces measurable results
Development of benchmarking reports, marketing analysis, and contributions to executive or board-level presentations will also be required in this position.
Requirements:
Qualified candidates will have a Bachelor’s degree, preferably in Marketing and/or Communications, and at least 4 years of experience in market insights and marketing analysis, with experience in developing and implementing business development and marketing strategies. Candidates must demonstrate strong verbal and written communication skills and possess a proven record of driving results through relationship management. Experience working with producers/agents to increase marketing activity is desired. Strong presentation skills and experience developing metrics and reports are also required. Spanish language skills are desired.
Additional Information:
This position will report to a Marketing and Communications Manager and will not supervise other employees. This is a flextime position scheduled for 40 hours each week. Duties of this position may require work during evenings, weekend, or holidays. Additional hours worked, with supervisory approval, will be compensated as compensatory time.
Maryland Auto Insurance, a Property & Casualty insurance carrier and independent agency of the State of Maryland, is located in the charming Locust Point neighborhood of Baltimore. We offer an excellent benefit package, including comprehensive health and dental coverage, pension plan, 401(k) plan, and an incentive program tied to strategic corporate and departmental goals.
Closing Date:
Resumes or applications must be received by close of business on Wednesday, November 1, 2017.
To Apply:
For consideration, email your resume and cover letter with salary requirements to resumes@marylandauto.net before the closing date.
You may also complete and submit the Maryland Auto Application for Employment, online.
Maryland Auto Insurance is a drug-free workplace and an equal opportunity employer, committed to diversity in the workplace. We do not discriminate on the basis of race, color, religion, age, sex, marital status, national origin, physical or mental disability, familial status, genetic information, gender identity or expression, sexual orientation, or any other characteristic protected by State or federal law. Applicants who need an ADA Accommodation for an interview should request the accommodation when notified of a request to be interviewed. Applicants must be United States citizens or eligible to work in the United States.
